Google Rebounds In AdWords Lawsuits

National News

According to The Record, a favorable ruling for Rescuecom Corp. in April in a long-running case against Google Inc. has fueled more suits, including would-be class actions, against the search giant for selling trademarked keywords that trigger ads alongside its search results.

But in the last two weeks, two AdWords lawsuits -- from Daniel Jurinand Ascentive LLC -- have folded. It highlights the difficulties of the suits, experts say: It's a hard case to make and it's expensive to litigate against Google.

"We're starting to see some of these lawsuits crack," said Eric Goldman, a Santa Clara University School of Law professor who follows the AdWords litigation closely on his Technology & Marketing blog. "My current hypothesis is that they never made sense in the first place -- the plaintiffs got all excited to go take down Google, but suing Google is a loser's bet because Google's going to fight to the death."

In these suits, advertisers accuse Google of selling trademarked keywords to anyone, including competitors. They claim that constitutes infringement because Google users could be confused by links to competitors' ads that appear alongside Google search results for the company's trademarked name.

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USCIS to Continue Implementing New Policy Memorandum on Notices to Appear

U.S. Citizenship and Immigration Services (USCIS) is continuing to implement the June 28, 2018, Policy Memorandum (PM), Updated Guidance for the Referral of Cases and Issuance of Notices to Appear (NTAs) in Cases Involving Inadmissible and Deportable Aliens (PDF, 140 KB).

USCIS may issue NTAs as described below based on denials of I-914/I-914A, Application for T Nonimmigrant Status; I-918/I-918A, Petition for U Nonimmigrant Status; I-360, Petition for Amerasian, Widow(er), or Special Immigrant (Violence Against Women Act self-petitions and Special Immigrant Juvenile Status petitions); I-730, Refugee/Asylee Relative Petitions when the beneficiary is present in the US; I-929, Petition for Qualifying Family Member of a U-1 Nonimmigrant; and I-485 Application to Register Permanent Residence or Adjust Status (with the underlying form types listed above).

If applicants, beneficiaries, or self-petitioners who are denied are no longer in a period of authorized stay and do not depart the United States, USCIS may issue an NTA. USCIS will continue to send denial letters for these applications and petitions to ensure adequate notice regarding period of authorized stay, checking travel compliance, or validating departure from the United States.

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